Core Insights - The "14th Five-Year Plan" emphasizes the healthy development of online literature, games, and audiovisual content, encouraging cultural enterprises to expand globally [1] - Chinese online literature has emerged as a unique narrative form in the digital age, enhancing the influence of Chinese civilization [1] User Growth and Market Resilience - By the end of 2024, the user base of Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users [2] - The number of overseas active users is approximately 200 million, with 30 million new registered users in 2024 [2] - Revenue from the overseas market is expected to reach 4.815 billion yuan, reflecting a year-on-year growth of 10.68% [2] Technological Advancements in Translation - AI technology is significantly improving the efficiency and cost-effectiveness of translating online literature [3] - By 2025, over 10,000 new AI-translated works are anticipated, with translation volume increasing nearly 300% compared to 2024 [3] - The efficiency of translation has improved by 100 times, while translation costs have decreased by 90% [3] Comprehensive Ecosystem for International Expansion - The international dissemination of Chinese online literature has developed a robust industry ecosystem, expanding into various derivative forms such as audiobooks, comics, and animations [4] - The transition from text export to a comprehensive ecosystem involving creation, translation, IP derivatives, and local co-creation marks a significant evolution in the industry [4] - AI translation has addressed efficiency bottlenecks, leading to a mature stage of overseas expansion characterized by a "three-tier leap" from content export to cultural export [4]
IP全产业链开发成效亮眼 中国网络文学圈粉海外用户市场韧性强
Yang Shi Wang·2025-12-21 04:11