六组关键数据，看清2026私域趋势

Core Insights - The report indicates that the private domain is entering a larger scale phase, with significant growth in revenue, user base, and team structure [1][3]. Revenue Insights - The proportion of companies with private domain revenue exceeding 50 million has increased, with notable growth in companies earning over 100 million [6][7]. - In 2025, the distribution of private domain revenue among surveyed companies shows a rise in those earning above 1 million, particularly those in the 50 million to 100 million range, which increased from 4.13% in 2024 to 7.09% in 2025 [6][7][10]. User Base Insights - The number of private domain users has significantly increased, with a notable rise in companies having over 1 million users, from 1.27% in 2024 to 4.73% in 2025 [14][16]. - A majority of companies reported that their private domain user numbers are rapidly growing, with 41.73% of respondents indicating a strong increase [16][18]. Team Structure Insights - The number of employees dedicated to private domain operations has increased, with 46.85% of brand respondents indicating they are hiring more staff [19][21]. - The survey shows a trend towards more stable team structures, with a decrease in employee turnover and an increase in team responsibilities [25][29]. Investment Trends - Companies are expected to increase their budgets for new systems and tools, particularly in AI, with 48.82% of respondents indicating plans to invest in this area [30][32]. - The preference for investment in platforms has shifted, with Xiaohongshu being favored, followed by Douyin and WeChat-related platforms [34][35].