今日头条：将“优质深度”确立为2025年核心平台内容战略

Group 1 - The core strategy of Toutiao for 2025 is to focus on "high-quality depth" content, which is seen as both a commercial choice and a social responsibility to promote rational thinking and healthy public dialogue [1] - Toutiao users show a strong preference for in-depth content, with 44% of their consumption in serious topics, significantly higher than the industry average of 14% [1] - The reading volume of high-quality depth content on the platform has increased nearly threefold year-on-year, with over half of daily active users engaging with selected deep content [2] Group 2 - To enhance the reach of quality content, Toutiao has optimized its algorithm to create a distribution chain where articles find readers, improving exposure and efficiency for deep content [2] - The company has introduced three support plans to address challenges in quality content production, including a "special creation fund" with budgets up to 1 million yuan per project, and initiatives to boost creator productivity [2] - The conference featured discussions among creators on the theme of producing "slow" content in a fast-paced era, highlighting the industry's current challenges and perspectives [3]