Core Viewpoint - Lele Tea has faced customer complaints regarding its new product "Apple Sugar," leading to immediate product recalls and store rectifications. The company has acknowledged its shortcomings in product quality and is taking steps to improve its offerings while expanding its franchise operations. Group 1: Product Issues - Multiple customer complaints were reported on December 19 regarding the "Apple Sugar" product, citing issues such as stickiness and inadequate sugar coating [3] - The company identified several specific problems with the product, including apples not being coated in sugar, insufficient sugar leading to oxidation, overly thick sugar causing stickiness, high syrup temperatures darkening the apples, and improper decoration [4] - Lele Tea has taken corrective actions by removing non-compliant products from shelves and enforcing penalties on stores with significant discrepancies [1] Group 2: Business Expansion and Strategy - Lele Tea announced plans to open exclusive franchise opportunities in nearly 30 provinces, including Shaanxi, Gansu, Qinghai, Ningxia, Jiangsu, Anhui, and Heilongjiang [4] - The company aims to grow its total number of stores from over 400 to 700 by 2025, focusing on enhancing the competitiveness of franchise stores [4] - In 2022, Nayuki acquired a 43.64% stake in Lele Tea for 5.25 billion yuan, becoming the largest shareholder, although Lele Tea continues to operate independently [5]
乐乐茶紧急致歉:全国核查,下架整改
2 1 Shi Ji Jing Ji Bao Dao·2025-12-21 05:37