WLY(SZ:000858) Xin Lang Cai Jing·2025-12-21 05:41Core Viewpoint - Wuliangye's "He Mei Night 2025" event showcases the brand's cultural heritage and aims to enhance its corporate image while promoting urban cultural dissemination [1][3]. Group 1: Event Overview - The "He Mei Night 2025" event, held on December 18 in Yibin, is part of Wuliangye's 29th "12·18 Consensus Building and Sharing Conference" series [3]. - The event featured a strong lineup of performances and immersive experiences, highlighting Wuliangye's brand spirit of "He Mei" [1][4]. Group 2: Cultural and Artistic Elements - The event's central theme, "He Mei Coexistence," integrated local cultural elements from Yibin, known as "China's Liquor Capital," creating a blend of historical and contemporary aesthetics [4]. - Performances included popular songs across generations, fostering emotional connections among diverse audience members [4][5]. Group 3: Audience Engagement and Experience - Attendees included distributors, partners, industry guests, and consumers, emphasizing the concept of a "shared destiny" between the brand and its stakeholders [5]. - The immersive experience allowed audiences to appreciate the unique charm of Wuliangye's "He Mei" culture, with one young attendee noting the event's blend of classic and innovative elements [5]. Group 4: Future Plans and Broadcast - The event will be broadcast on December 30 at 19:30 on CCTV Variety Channel (CCTV-3) and other platforms, continuing Wuliangye's strategic partnership with the Central Radio and Television Station [7]. - In 2024, the event achieved over 4.63 million views during its new media live broadcast, indicating strong audience engagement [7]. - Wuliangye plans to maintain its focus on innovation and cultural depth, aiming to enhance brand reputation and urban image through diverse storytelling [7].