Core Viewpoint - The high-end children's shoe brand Taranis is facing controversy over its "carbon plate" technology, which has raised concerns about its impact on children's foot development [1] Group 1: Company Overview - Taranis was founded in 2011 and has become a "super brand" with annual sales exceeding 3 billion yuan [1] - The "Stable Running Shoes," a significant new product aimed at growing children, was launched this year [1] Group 2: Product Controversy - Consumers, including parents, have expressed dissatisfaction with the Taranis "Stable Running Shoes," citing issues such as discomfort and high price, with one parent mentioning a cost of over 1,400 yuan for shoes that were hardly worn [1] - The company claims that the half-carbon plate design is suitable for daily activities and aims to reduce the risk of ankle injuries [1] Group 3: Medical Perspective - Pediatric orthopedic doctors argue that children's feet require appropriate external stimulation for healthy growth, and shoes with carbon plates may hinder this development by being too rigid [1] - There is criticism that the focus on carbon plate technology detracts from the essential consideration of children's health and development [1] Group 4: Company Response - Taranis's founder and chairman, Ding Fei, addressed the concerns by stating that the half-carbon plate is intended to protect the arch of the foot and aims to dispel the misconception that carbon plates are harmful [1]
泰兰尼斯高端童鞋加碳板引争议,被质疑影响孩子发育
2 1 Shi Ji Jing Ji Bao Dao·2025-12-21 06:01