“暖消费”悄然升温 “国风”款走俏家纺市场产销两旺

Group 1 - The winter "warm consumption" trend is rising in Shanghai as temperatures drop, leading to an increase in sales of down comforters [1][4] - Traditional Chinese-style home textile products, especially those featuring jacquard and embroidery, are experiencing a sales surge as the Spring Festival approaches [8] - Cotton bedding sets made from long-staple cotton are particularly popular among young consumers, who prioritize style and the ability to create a cozy atmosphere at home [9] Group 2 - The home textile industry is facing a price divergence in raw materials, with down costs rising by approximately 20% year-on-year, while long-staple cotton prices have decreased by about 15% [14] - Companies are adjusting their business strategies to stabilize the market, resulting in significant growth in online sales [14] - The international home textile market in Nantong is projected to exceed 240 billion yuan in transaction volume in 2024, with a production capacity of over 1.2 billion items [16]