Aier(SZ:300015) Zhong Guo Xin Wen Wang·2025-12-21 07:47Group 1 - The 2025 China Economic Media Integration Development Exchange Conference was held in Beijing, focusing on "Digital Intelligence Empowerment and Transformation Efficiency" [1] - Aier Eye Hospital Group was recognized for its "Sustainable Public Welfare" series of reports, which were selected as a typical case of corporate communication for 2025 [3] - The event aimed to highlight exemplary practices in corporate communication, showcasing strategies that can be replicated and promoted for brand building and high-quality development [3] Group 2 - The "Sustainable Public Welfare" series by Aier Eye Hospital reflects the company's response to national strategies such as rural revitalization and health initiatives, marking a significant brand communication effort [3] - Unlike traditional public welfare communication that focuses on single rescue cases, Aier's approach addresses industry pain points and emphasizes a shift from "blood transfusion" to "blood production" in public welfare models [3] - Real stories of individuals like 71-year-old Wen Aihua and 93-year-old Qin Guiyu illustrate the tangible impact of Aier's public welfare initiatives, making the concept of public welfare relatable and emotionally resonant [4][5] Group 3 - Aier Eye Hospital is committed to enhancing grassroots ophthalmology capabilities and creating a sustainable ecosystem for eye health public welfare, ensuring long-term effectiveness of its initiatives [5] - The recognition serves as a catalyst for Aier Eye Hospital to further optimize its sustainable public welfare model, aiming to engage more people in eye health initiatives and spread awareness [5]