2025广州汽车巡游:以汽车文化赋能大湾区文商旅体融合发展
2 1 Shi Ji Jing Ji Bao Dao·2025-12-21 08:32

Core Viewpoint - The 2025 Guangzhou Auto Parade showcases the integration of smart vehicles with cultural tourism, highlighting Guangzhou's dual identity as an "Automobile City" and a "Cultural City" [1] Group 1: Event Overview - The event features over 50 vehicles, including smart connected, new energy, and classic models, creating a visual and cultural feast along the Pearl River [1] - The theme "Driving in Flower City, Smart Towards the Future" emphasizes the collaboration between various governmental and corporate entities, including Guangzhou's cultural and industrial sectors [1] Group 2: Dynamic Parade - The parade adopts a "dynamic parade + static display" model, covering a 17-kilometer route that connects key cultural landmarks, showcasing the evolution of Guangzhou's automotive industry [2] - Four automotive formations represent future, present, classic, and co-creation narratives, integrating cultural performances with the vehicle displays [2] Group 3: Vehicle Showcases - The "Smart Driving Formation" features autonomous vehicles from leading local companies, illustrating advancements in the global autonomous driving sector [2] - The "Innovative Transformation Formation" showcases 20 smart connected new energy vehicles from both local and well-known national brands, highlighting China's progress in electric and intelligent vehicle technology [3] - The "Classic Heritage Formation" includes 12 classic models, representing the historical journey of the automotive industry and the cultural memory of the city [3] - The "Co-Creation Formation" presents unique modified vehicles, reflecting Guangzhou's open and inclusive cultural identity [3] Group 4: Static Display - The static display area at Guangzhou Tower features nearly 40 classic and new energy vehicles, along with advanced technology products, allowing visitors to experience the fusion of industry, technology, culture, and sports [4] - Special installations and performances enhance the interactive experience, showcasing the vibrant integration of sports, technology, and culture in post-2021 Guangzhou [4] Group 5: Cultural Integration - The event aims to deepen the integration of the automotive industry with cultural tourism, technology, and sports, establishing a globally influential automotive cultural IP [5][6] - The initiative positions automobiles as not just transportation tools but as cultural carriers that connect daily life, contributing to Guangzhou's development as an international consumption center and a global automotive industry hub [6]