DETC(SH:600081) Yang Zi Wan Bao Wang·2025-12-21 09:16Core Insights - The launch event for the Hongqi HS6PHEV in Nanjing successfully integrated product release with family-oriented experiences, achieving both brand visibility and sales conversion [1][20] - The event utilized innovative marketing strategies, including a themed parade and interactive activities, to enhance brand engagement and reach a wider audience [3][5] Marketing Strategy - The event capitalized on Nanjing's cultural background and family consumption needs, establishing a strong brand presence at a popular city landmark [3] - A unique sales approach was adopted by transforming a restaurant into a secondary sales showroom, effectively promoting limited-time offers in a family-friendly environment [5][7] Product Features - The Hongqi HS6PHEV is positioned as a "better large five-seater," featuring a spacious interior with high-end amenities such as a refrigerator and cinema-like experience [16] - The vehicle is equipped with the "Honghu Hybrid" system, achieving a maximum range of over 2300 kilometers and a fuel consumption of 5.1L/100km under WLTC conditions [18] Safety and Technology - Safety is a core focus, with the HS6PHEV utilizing a high-strength body structure and advanced battery systems to ensure robust protection for occupants [18] - The vehicle features a "Lingxi Cabin" with dual 15.6-inch displays and a 30-inch AR-HUD, enhancing the user experience through advanced technology [20] Customer Engagement - The event fostered a sense of community among Hongqi owners, who shared their personal stories and connections with the brand, reinforcing brand loyalty [15] - The launch aimed to achieve a target of 300 orders in the region, positioning the HS6PHEV as a new choice for environmentally friendly and comfortable family travel [20]