缺芯停工两日、飞度月销归零，广本走进至暗时刻

Core Viewpoint - GAC Honda is facing significant challenges due to semiconductor shortages, leading to production halts and a downward revision of sales targets for fiscal year 2026, indicating deeper issues related to demand decline and lagging electrification efforts [1][3][8]. Group 1: Production and Sales Impact - GAC Honda confirmed a two-day production halt at the end of December due to semiconductor supply issues, although customer deliveries will not be affected [3]. - Honda's latest financial forecast indicates a reduction in operating profit by 150 billion yen and a decrease in global sales targets from 3.62 million to 3.34 million vehicles, reflecting a year-on-year decline of 10.1% [3]. - In the first eleven months of 2025, GAC Honda's cumulative production reached 317,600 units, a year-on-year decrease of 14.83%, with November production alone dropping by 16.03% [3]. Group 2: New Energy Initiatives - GAC Honda is set to launch a new energy factory with an investment of 3.5 billion yuan and an annual capacity of 120,000 units in November 2024, focusing on fully automated production for electric vehicles [4]. - The first model from this factory, the electric SUV YP7, has seen disappointing sales, with only 437 units sold in April and a 67% month-on-month drop to 142 units in May [5]. Group 3: Market Position and Product Strategy - GAC Honda's total sales for the first eleven months of 2025 were 300,900 units, down 22.97% year-on-year, highlighting a significant decline in market performance [6]. - The popular model Fit recorded zero sales in November, with a total of only three units sold in October, indicating a severe drop in demand [6]. - The company is primarily focused on selling fuel vehicles, with only one new energy model, the P7, launched this year, which has not met sales expectations [7]. Group 4: Strategic Challenges and Recommendations - The underlying issues for GAC Honda are identified as a mismatch in consumer demand and a lag in electrification, with foreign brands losing pricing power as consumer preferences shift towards smart and electric vehicles [8]. - Experts suggest that GAC Honda should streamline its operations by reducing ineffective fuel vehicle production and reallocating capacity to hybrid and electric models to better align with market demands [8].