欧洲又出新政，跨境卖家天塌了

Core Viewpoint - The European Union has announced a fixed tariff of 3 euros on all imported packages valued below 150 euros, effective July 1, 2026, which is expected to significantly impact the e-commerce landscape, particularly affecting low-cost sellers from China [2][3]. Group 1: Policy Details - The new regulation introduces a flat fee of 3 euros instead of a traditional value-based tax, disproportionately affecting low-cost items [4]. - For example, a 5-euro phone case will see its cost increase by 150% due to the new tariff, while a 100-euro item will only see a minimal impact [5]. - The tariff is applied per customs classification, meaning that packages with multiple items may incur higher total tariffs if items fall under different categories [5][6]. Group 2: Market Impact - The new policy is expected to disrupt the business models of platforms like Shein and Temu, which rely on low prices and fast shipping [10][11]. - Small and medium-sized sellers, particularly those selling low-margin products, will face significant challenges as they may not be able to pass on the increased costs to consumers [11]. - The EU's decision is part of a broader trend of tightening regulations on low-value cross-border trade, with similar measures being adopted in the US, UK, and Thailand [13][14]. Group 3: Strategic Recommendations - Sellers are advised to shift from a "price war" strategy to a "value war," focusing on higher-value products to mitigate the impact of the new tariffs [15]. - Transitioning to a supply chain model that utilizes local warehouses in the EU can help sellers avoid the new tariffs and improve delivery times [16]. - Diversifying market presence beyond Europe to regions with less stringent tax policies can help sellers reduce risk and find new growth opportunities [16].