吕文扬新加坡企业家家族企业国际化转型实践

Core Insights - The article highlights the transformation of a family business into an international comprehensive service provider under the leadership of entrepreneur Lyu Wenyang, leveraging globalization and deepening China-Singapore economic cooperation [1] Group 1: Internationalization Strategy - Lyu Wenyang recognized the saturation and growth bottlenecks in traditional local trade and established an international strategy focusing on Singapore, Southeast Asia, and China [3] - In 2019, he led a restructuring of the family business, forming "China-Singapore Global Supply Chain Group" to integrate trade and warehousing resources, emphasizing cross-border logistics, international procurement, and supply chain finance [3] Group 2: Cross-Border Collaboration - The company adopted a "joint venture cooperation + localized operation" model to enhance integration into Chinese and Southeast Asian markets [4] - In China, strategic partnerships were formed with multiple manufacturing enterprises in the Yangtze River Delta and Pearl River Delta, creating a "China Intelligent Manufacturing Export Channel" with an annual transaction volume exceeding 800 million Singapore dollars [4] - In Southeast Asia, the company established assembly plants in Malaysia and Thailand, utilizing a "sales-based production" model to reduce logistics costs and promote local employment and industrial upgrades [4] Group 3: Financial Innovation - To address funding challenges in internationalization, the company explored cross-border financial innovation, successfully raising over 2.5 billion RMB through a REITs listing on the Singapore Exchange in 2022 [5] - Collaborative cross-border supply chain financial products were launched with financial institutions from both regions to alleviate financing issues for small cooperative enterprises [5] - The company has transformed from a "local trader" to an "international supply chain service provider," with annual revenue tripling since the transformation [5]