直播间“大牌尾货”竟是回收箱旧衣服！总台《财经调查》曝光旧衣回收产业链内幕→

Core Viewpoint - The article highlights the deceptive practices of certain live-streaming sellers who market second-hand clothing as "new samples" or "brand excess inventory," often using misleading terms like "slightly dirty" or "slightly flawed" to attract consumers while concealing the true nature of the products [1][3][24]. Group 1: Deceptive Practices - Many live-streaming sellers claim to sell "new sample clothes" or "brand excess inventory," but they are actually selling second-hand clothing at very low prices [3][24]. - Sellers prepare for consumer inquiries by using phrases like "slightly dirty" or "slightly flawed," avoiding any mention of the second-hand nature of the items [5][24]. - A journalist purchased items labeled as "sample inventory" and found them to be clearly used, with visible stains and defects [6][24]. Group 2: Source of Second-Hand Clothing - Investigations revealed that many of these items come from old clothing recycling bins, with some being sourced from garbage stations [11][24]. - Old clothing recycling companies report high demand from live-streaming sellers, with some companies selling dozens of tons of second-hand clothing daily [14][16]. - The clothing is often not cleaned or sanitized before being sold, maximizing profit margins for sellers [23][24]. Group 3: Misleading Marketing Strategies - Sellers often disguise second-hand clothing as new by using new tags and marketing them as "factory excess" or "samples," which allows them to charge higher prices [26][37]. - The article notes that many sellers do not disclose the second-hand status of the clothing, which significantly impacts consumer purchasing behavior [43]. - The practice of refurbishing second-hand clothing to make it appear new is widespread, with sellers relying on clever marketing to sell these items as high-quality products [26][39].