Group 1 - The popularity of ice and snow tourism is increasing, with various regions upgrading their offerings and integrating industries to create new consumption scenarios under the "ice and snow+" concept, thereby stimulating consumer activity [1] - Events such as the Inner Mongolia Ice and Snow Nadam Festival attracted nearly 10,000 visitors, showcasing a blend of cultural tourism activities that include viewing, entertainment, and trade [3] - The Liaoning Province is hosting a public skiing challenge with over 150 participants, emphasizing community sports activities alongside other winter sports like snow pickleball and snow soccer [3] Group 2 - Many ski resorts are now offering night skiing experiences, enhancing visitor enjoyment with activities like light shows and photo opportunities [4] - The Hehuashan Glacier Forest Park in Sichuan is experiencing a surge in visitors due to its "ice and snow + scientific research" model, which combines tourism with educational activities [4] - The Sayram Lake scenic area in Xinjiang is connecting multiple ice and snow experience points along a 90-kilometer route, enriching visitor experiences through ice markets and local customs [4]
各地打造“冰雪+”消费新场景 激发消费活力
Yang Shi Wang·2025-12-21 12:26