Core Insights - Changchun is identified as one of the largest distribution centers for used clothing sorting and recycling in Northeast China [1] - The demand for recycled clothing in live streaming sales is significant, with one company reportedly selling dozens of tons daily [1] - Live streaming sellers often disguise second-hand clothing as high-quality items, using marketing tactics to attract consumers [1] Industry Overview - The used clothing recycling industry in Changchun is thriving, with multiple businesses involved in the procurement and sale of second-hand garments [1] - Sellers in live streaming platforms purchase clothing in bulk from sorting factories, emphasizing that the items are not labeled as second-hand [1] - The condition of the clothing, including instances of mold, is often overlooked, as sellers do not clean or sanitize the items before resale [1] Sales Tactics - Live streaming sellers utilize terms like "high cost-performance" and "slightly dirty" to market second-hand clothing, avoiding direct references to their true nature [1] - The sourcing of these second-hand items is diverse, including products from sorting factories and even garbage stations [1] - The strategy of repackaging second-hand clothing as premium products is prevalent among various sellers in the industry [1]
财经调查丨有直播间二手童衣不洗当新衣卖!央视曝光→
Sou Hu Cai Jing·2025-12-21 12:54