NBL新赛季揭幕战上座率达九成 体旅融合激活“赛事经济”

Group 1 - The NBL league's opening match for the 2025-2026 season took place in Zunyi, Guizhou, featuring the new team Guizhou Long Dragons against the defending champions Hong Kong Flying Bulls, with an attendance of approximately 6,000 fans, achieving an 89.3% occupancy rate [1] - The establishment of Guizhou Long Dragons is recognized as a significant step in the professionalization of basketball in Guizhou, transitioning from grassroots phenomena to a more systematic development [1] - The "Village BA" phenomenon, which originated from a popular basketball event in Taipan Village, has evolved into a national competition, showcasing the growth of local basketball culture [1] Group 2 - The NBL league has integrated local agricultural product markets into the event, aiming to convert spectators into consumers and create a local economic cycle through "event-driven consumption" [3] - The new season features a notable integration of sports and tourism, with three clubs having deep involvement from local cultural and tourism departments, indicating a trend towards leveraging local resources for economic development [3] - Guizhou Long Dragons have engaged with multiple villages in Taijiang County prior to the season, promoting ongoing interaction between professional teams and grassroots events to foster the integration of sports, culture, and rural revitalization [3] Group 3 - The Jiaozuo Cultural Tourism Men's Basketball team has introduced promotional policies, offering free entry to 12 A-level scenic spots and discounts at over 40 dining and hotel establishments for ticket holders [4] - The league continues to promote the "Unlimited My City" brand slogan, aiming to strengthen the connection between sports events and urban communities, with plans to showcase the unique characteristics of the cities represented by the 14 clubs [4]