微醺24小时自助小酒馆完成3000万元天使轮融资,领跑“自助微醺”新赛道
Sou Hu Cai Jing·2025-12-21 14:18

Core Insights - Wuhu Lindong Technology Co., Ltd. announced the completion of a 30 million yuan angel round financing for its consumer brand "Weixun 24-Hour Self-Service Tavern" on December 21, 2025, with funds primarily allocated for store model upgrades, city expansion, smart system development, and supply chain optimization [1] Company Overview - "Weixun 24-Hour Self-Service Tavern," founded in 2024, is one of the first brands in China to systematically apply a "full-time self-service model" in offline drinking scenarios, targeting urban populations, especially the younger generation, who seek "relaxed socializing" and "emotional healing" [2] - The tavern operates on a "no staff + smart security" light operation model, allowing customers to enter via a mini-program, select drinks and snacks, and check out without human intervention, significantly reducing operational costs and providing a stress-free, immersive experience [2] Key Advantages - The brand's core competitive advantage lies in its meticulously crafted "product + space + system" triangle model: - A carefully selected product matrix with over 80 SKUs, including craft beers, trendy fruit wines, and pre-mixed cocktails, ensuring a balance of trendiness and high repurchase rates through real-time sales data analysis [4] - A healing space design that creates a warm, minimalist, and transparent environment, accommodating various social scenarios and fostering a sense of belonging [4] - An independently developed IoT smart management system that digitizes the entire operation chain, ensuring safety, efficiency, and control for 24-hour operations [4] Investment Perspective - The lead investor expressed optimism about the combination of "emotional consumption" and "efficiency revolution," highlighting the structural opportunity in night economy and relaxed consumption, and noting that the Weixun team has effectively merged self-service retail efficiency with the emotional value of offline socializing [5] - The founder and CEO of Weixun stated that this round of financing is a deep recognition of their vision to make "relaxed drinking a daily routine," aiming to innovate traditional nighttime consumption scenarios and expand into key urban areas [5] Future Plans - Weixun plans to accelerate its layout by establishing its first flagship stores in core business districts and communities in first-tier and new first-tier cities like Shenzhen, Shanghai, and Chengdu, utilizing a "direct demonstration + city partner" expansion model [5]