铜锅暖雪场 冰雪涮出昌平味——昌平区2025年涮肉美食节“涮肉+滑雪”主题快闪燃情军都山

Core Viewpoint - The Changping District's 2025 Hot Pot Food Festival aims to enhance consumer spending and cultural experiences through innovative events like the "Hot Pot + Skiing" flash event, promoting winter consumption in Beijing [1][8]. Group 1: Event Highlights - The event features a unique "ski slope direct access" model, allowing skiers to seamlessly transition from skiing to enjoying hot pot, encapsulated in the slogan "from skiing to hot pot in just 1 second" [2]. - Eleven brands participated, including well-known names and local specialties, creating a comprehensive consumption matrix that combines hot pot, cultural tourism, and unique beverages [2]. Group 2: Cultural and Promotional Aspects - The event emphasizes both cultural and experiential elements, showcasing the regional characteristics of Changping through a winter setting that combines snow and hot pot, making it a new social media hotspot [6]. - A highlight includes the live demonstration of the national intangible cultural heritage "Qilin Whip," blending martial arts and folklore, enhancing the cultural experience for attendees [6][10]. Group 3: Economic Impact and Strategy - The flash event is part of a broader strategy to stimulate domestic demand, linking winter sports and dining to invigorate the local tourism market and expand customer bases for local restaurants [8]. - The initiative aligns with Changping's goal of becoming an "International Consumption Center City Demonstration Zone," leveraging the "ice and snow economy" to promote comprehensive consumption across various sectors [8]. Group 4: Future Plans - Future events will include "Hot Pot + Hot Spring" and "Hot Pot + Fruit Picking" themes, continuing to amplify the "Food +" effect and enhancing winter consumer engagement [11].