数智浪潮激活千年文脉：2025无锡（梁溪）数字文旅产业招商恳谈会成功举办
Sou Hu Cai Jing·2025-12-21 15:10

Core Insights - The event "Digital Empowerment: Cultural Tourism Towards Wuxi" was successfully held to explore the integration of digital technology and cultural tourism, aiming to activate new productivity in the sector [1][11] - Wuxi's Liangxi District is positioned as a key area for digital cultural tourism innovation, leveraging its historical resources and geographical advantages [3][11] Industry Trends - The event featured insights from experts, including an analysis of the application prospects of AI and big data in cultural tourism, emphasizing that digital technology acts as a "creative amplifier" rather than a replacement for traditional tourism [3][11] - The cultural tourism industry is entering an "experience economy" era, where digital technology is not just a tool but a core engine for restructuring the industry chain [11] Company Initiatives - Liangxi Cultural Tourism Group showcased regional resources and digital platforms, demonstrating a commitment to innovation and collaboration opportunities in digital cultural tourism [5] - Seven digital technology companies from Hangzhou and Shanghai presented cutting-edge solutions, including immersive tourism experiences and AI digital guides, providing new ideas for industry development [7] Collaborative Efforts - NetEase Smart expressed its intention to deepen involvement in Liangxi's digital cultural tourism development, aiming to integrate its resources in content IP and AI with Liangxi's rich scenarios [9] - The event established a cross-regional cooperation platform to enhance the empowering role of cultural tourism enterprises in local industry development [11] Cultural Integration - A music creation camp initiated by NetEase Smart and NetEase Cloud Music has launched a special album, connecting music with the cultural heritage of Liangxi, showcasing a unique immersive cultural journey [12] - The event highlighted the blend of traditional culture and modern technology, symbolizing a contemporary narrative of the ancient Grand Canal [13]