三里屯商圈焕新 北京时尚消费趋于体验驱动

Core Insights - The transformation of the Sanlitun business district reflects the evolution of Beijing's fashion commerce, showcasing a blend of local culture and international trends [3][4] - LVMH's Greater China President, Wu Yue, emphasizes the growing importance of Chinese consumers in the global fashion landscape, highlighting the integration of local culture with international fashion [1][5] Group 1: Market Evolution - Sanlitun's development over the past 20 years has synchronized with the upgrade of China's fashion market, demonstrating a successful combination of internationalization and localization [3] - The area has evolved from a diplomatic hub to a forefront of urban internationalization, facilitating cultural exchange and interaction [3] Group 2: Consumer Behavior - The shift in consumer demand from "product-oriented" to "experience-driven" is a key trend, with emotional value becoming a crucial link in this transformation [4][10] - Retail development must focus on continuous interaction with consumers, adapting to their evolving needs and preferences [10] Group 3: Future Outlook - The significance of the Chinese market in the international fashion scene is expected to increase, with a historical shift from industrial exports to a vibrant fashion industry [11][12] - International high-end brands are adopting a long-term strategy, expressing confidence in the growth of the Chinese consumer base, which will further propel the global fashion industry [5][12]