国产高端车崛起抢占市场

Core Insights - The luxury car market in China is experiencing a downturn due to various macroeconomic factors, with a significant decline in the market share of high-end vehicles priced over 300,000 yuan [1] - Domestic brands are rapidly gaining market share in the high-end segment, posing a direct challenge to imported luxury cars [1][2] Group 1: Market Trends - From 2017 to 2023, the market share of high-end vehicles in China increased to approximately 15%, but is projected to decline to 14% in 2024 and further to 13% in the first nine months of 2025 [1] - In the first half of 2025, domestic passenger car sales accounted for 68.5% of the market, a year-on-year increase of 6.6 percentage points [1] Group 2: Consumer Behavior - Consumers are becoming more rational and value overall vehicle experience, service, and meeting personal needs over brand prestige [2] - The rise of domestic high-end brands is attributed to their ability to offer more intelligent and better-equipped products at similar price points compared to imported luxury vehicles [2] Group 3: Industry Response - Industry experts suggest that luxury brands should focus on optimizing product-market fit and accelerating the integration of intelligent features rather than engaging in price wars [3] - The enduring strengths of luxury brands, such as brand heritage, engineering capabilities, and service quality, continue to be recognized by many Chinese consumers [3]