再见了,万宁!
Sou Hu Cai Jing·2025-12-21 19:12

Group 1 - The core point of the article is that the well-known chain brand Mannings has announced the closure of all its stores in mainland China due to a strategic business adjustment, with offline stores ceasing operations on January 15, 2026 [1] - The online official mall will close on December 28, 2023, and flagship stores on platforms like Tmall and JD will stop sales on December 26, 2023, with after-sales service ending on January 25, 2026 [1] - Members are required to use their points before the specified dates, while the cross-border mall will continue to operate [1] Group 2 - Mannings was founded in Hong Kong in 1972 and entered the mainland market in 2004, reaching over 200 stores in 2011 across 33 cities, primarily focusing on skincare and health products [3] - The company launched cross-border operations in 2015 but has faced increasing pressure from online competition and challenges in offline retail [3] - Competitor Watsons has optimized its store portfolio in mainland China, closing underperforming locations and increasing its online order processing centers to 394 [3] - According to Longfor's 2025 financial report, Watsons' global store count grew by 2% to 16,935, while the number of stores in China decreased by 4%, indicating a stable performance in Asian and European markets [3] - Industry experts suggest that Mannings' conservative early market strategy hindered its ability to adapt to e-commerce transformation, leading to operational difficulties and a need for technological innovation to seek breakthroughs [3]

再见了,万宁! - Reportify