冰雪游于“有”中求“优”（览胜观潮）

Core Insights - The booming ice and snow tourism industry in China is evolving from simple sightseeing to diversified and personalized experiences, emphasizing quality and innovation [1][3] - Cultural empowerment and creative expression are essential for differentiating ice and snow tourism offerings, with local cultures being integrated into tourism products [2] - Technological advancements are enhancing visitor experiences, such as AI assistants for personalized travel planning and innovative attractions like weather-controlled frost laboratories [2] - Collaboration with surrounding resources, such as hot springs and local cuisine, can create comprehensive and thematic tourism routes, maximizing regional advantages [2] Group 1 - The construction of a 19-meter tall snowman in Harbin has attracted significant online attention, showcasing the growing popularity of ice and snow tourism [1] - The demand for ice and snow tourism has shifted from mere observation to a focus on high-quality, interactive experiences, prompting destinations to enhance their offerings [1] - Harbin Ice and Snow World has expanded its facilities and improved visitor engagement through technology, including AI cameras and DIY printing stations [1] Group 2 - Cultural elements from various regions, such as Northeast folk customs and Xinjiang's nomadic culture, are being creatively integrated into ice and snow tourism to provide unique experiences [2] - The introduction of smart AI travel assistants in Yichun enhances the personalization of travel experiences, while innovative attractions in Jilin allow for year-round enjoyment of natural phenomena [2] - The transformation of ice and snow tourism from a natural resource to a sustainable economic model relies on innovation and the pursuit of excellence [3]