“准社交”是指啥？

Core Concept - The article discusses the concept of "parasocial relationships," which refers to the one-sided emotional connections individuals feel towards celebrities or fictional characters, highlighting its relevance in the context of social media and AI advancements [4][5][6]. Group 1: Definition and Origin - "Parasocial" relationships are defined as one-sided emotional connections where individuals feel close to someone they do not know personally, such as celebrities or characters from media [5]. - The term gained prominence due to the rise of mass media, particularly television, in the 1950s, where viewers developed feelings of familiarity with on-screen personalities [5][6]. - The emergence of AI technologies, particularly chatbots, has further popularized the concept, as they can provide emotional support and simulate interactions [6][10]. Group 2: Impact of Social Media and AI - Social media has transformed the dynamics between fans and celebrities, allowing for more direct interaction and creating a sense of closeness that enhances the parasocial experience [7][8]. - The rise of "fan economy" and "influencer economy" is attributed to the parasocial relationships formed through social media, where fans engage deeply with their idols [6][8]. - A significant portion of young people (13.5%) prefer confiding in AI over family members, indicating a shift in emotional support sources [10]. Group 3: Positive and Negative Aspects - Parasocial relationships can provide joy and emotional fulfillment, especially for individuals facing social pressures, as they offer a sense of connection without the burdens of real-life interactions [7][8]. - However, there are concerns that excessive engagement in parasocial relationships may lead to loneliness and a diminished capacity for real-life emotional connections [8][11]. - The influence of AI and social media can create "trust illusions," potentially leading to harmful behaviors among vulnerable populations, particularly teenagers [11][12]. Group 4: Regulatory and Societal Considerations - There is a growing need for regulation of AI interactions, especially concerning minors, to prevent over-reliance on virtual relationships [11][12]. - Countries are beginning to implement measures to protect young users from the potential negative impacts of parasocial relationships facilitated by AI and social media [11][12]. - The article suggests that while parasocial relationships can be beneficial, they should not replace genuine social interactions, and individuals should be encouraged to engage in real-life relationships [12].