规范汽车企业促销与定价行为

Group 1 - The core viewpoint of the news is the release of the "Automotive Industry Pricing Behavior Compliance Guidelines (Draft for Public Consultation)" by the State Administration for Market Regulation to unify regulatory rules and clarify legal boundaries for automotive production and sales enterprises [1][2] Group 2 - The guidelines specify pricing behavior requirements for automotive sales enterprises, including the need for clear and accurate pricing information in physical and online platforms, and the prohibition of additional charges beyond the listed price [2] - The guidelines emphasize the need for transparent promotional practices, requiring clear public disclosure of promotional rules, terms, and conditions, as well as accurate information about gifts [2] - The guidelines detail forms of price fraud, explicitly prohibiting misleading pricing, false comparative pricing, and failure to honor pricing commitments [2] - A risk warning mechanism is encouraged, allowing platforms to alert consumers about significant low pricing behaviors [2] - The guidelines also regulate service charges, prohibiting practices such as charging without providing services, duplicate charges, and transferring charges to consumers [2]