iRobot founder says company's bankruptcy revealed a new kind of competitor: 'The Chinese fast follower'

Core Insights - iRobot, known for its Roomba vacuum, filed for Chapter 11 bankruptcy and will be acquired by Picea Robotics, highlighting the importance of recognizing competition, especially from Chinese firms [1][7]. Company Overview - iRobot was founded in 1990 by roboticists from MIT and launched the Roomba in 2002, which established the consumer robotics category [2]. - The company reached its peak revenue of $1.56 billion in 2021 but faced increasing competition from Chinese companies like Roborock, Dreame, and Ecovacs starting in 2018 [7]. Competitive Landscape - Chinese competitors benefited from a "protected market" and government subsidies averaging 17.5% of equipment costs, which provided them with a competitive edge over iRobot [8][10]. - iRobot's product features, such as its mopping robot Scuba, lagged behind competitors, contributing to its decline [10]. Strategic Moves - iRobot attempted to innovate through a deal with Amazon valued at $1.4 billion, which was ultimately blocked due to antitrust concerns from the FTC and European regulators [10][11]. - The lengthy investigation by regulatory bodies had a detrimental impact on iRobot's operations and contributed to its challenges in the market [12][13].