三部门要求平台自动扣款以显著方式通知

Core Viewpoint - The new "Internet Platform Pricing Behavior Rules" issued by the National Development and Reform Commission aims to regulate pricing behaviors on platforms, particularly focusing on consumer rights protection regarding automatic payments and no-password payments, effective from April 10, 2026 [1][2][5]. Group 1: Regulation Details - The "Behavior Rules" consist of 7 chapters and 29 articles, detailing restrictions on pricing behaviors, including clear pricing, and standards for identifying improper pricing behaviors [2][3]. - The rules emphasize that platform operators must notify consumers of payment times, amounts, and cancellation methods in a prominent manner before each automatic payment [3][4]. - The rules aim to ensure that no-password payment services and automatic renewals are presented clearly to consumers, allowing them to easily cancel these services [2][3][5]. Group 2: Consumer Protection - The rules enhance consumer rights by ensuring that consumers are informed about the use of no-password payments and automatic deductions, thus preventing unauthorized charges [6][5]. - Analysts believe that the regulations will help eliminate misleading practices in the industry, ensuring that consumers have the right to know and choose regarding their payment options [3][6]. - The implementation of these rules is expected to foster a healthier competitive environment in the internet platform sector, moving away from exploitative marketing tactics towards improved service experiences [6][5]. Group 3: Industry Impact - The introduction of these rules signals a shift towards more refined and regularized price regulation in the platform economy, addressing long-standing issues related to consumer exploitation [3][4]. - Industry experts suggest that while platforms may face challenges in adjusting their operational processes to comply with the new rules, the long-term benefits include reduced complaints and enhanced consumer trust [6][5]. - The rules are seen as a necessary step to ensure that the convenience of no-password payments does not come at the expense of consumer rights, promoting a more transparent and fair marketplace [5][6].