市场监管总局新规征求意见 规范汽车企业促销与定价行为

Core Viewpoint - The State Administration for Market Regulation has released a draft guideline for compliance in automotive pricing behavior, aiming to unify regulatory rules and clarify legal boundaries for automotive production and sales enterprises [1][2]. Group 1: Pricing Behavior Guidelines for Automotive Manufacturers - The guideline specifies compliance requirements for pricing behavior from vehicle production to parts manufacturing, including pricing strategies and sales practices [1]. - It mandates a comprehensive pricing management system covering the entire sales chain, including vehicle sales and financial services [1]. - The guideline emphasizes the need for clear and contractual rebate policies, respecting the pricing autonomy of dealers [1]. - It outlines measures to combat unfair pricing practices and prohibits price discrimination among operators under the same trading conditions [1]. - The guideline requires transparency in parts and functionality charges, ensuring consumers are informed about free periods and pricing standards for "pay-to-unlock" features [1]. Group 2: Pricing Behavior Requirements for Automotive Sales Enterprises - The guideline details requirements for clear pricing, mandating accurate representation of product and service information in physical and online sales platforms, and prohibits hidden charges [2]. - It regulates promotional activities, requiring clear public disclosure of promotional rules, durations, and conditions, as well as accurate information about gifts [2]. - The guideline specifies forms of price fraud, prohibiting misleading pricing, false price comparisons, and failure to honor price commitments [2]. - It encourages platforms to establish risk warning mechanisms for significantly low pricing, addressing both operational and consumer risks [2]. - The guideline regulates service charges, prohibiting practices such as charging without providing services, duplicate charges, and transferring charges [2].