你买的“大牌尾货”，可能是别人穿过的！《财经调查》曝光

Core Viewpoint - A significant number of consumers have reported that live-streaming sales claiming to offer "brand surplus" and "sample garments" are actually selling low-quality, second-hand clothing, often with undisclosed defects and misleading pricing strategies [1][3][23]. Group 1: Consumer Complaints - Consumers have expressed concerns about live-streaming platforms selling items labeled as "new sample garments" or "brand surplus," which are actually second-hand clothes [3][12]. - Items purchased from these live-streams often show clear signs of wear, such as stains and damages, indicating they are not new [3][5][20]. Group 2: Supply Chain Insights - Investigations revealed that many of these live-streamed garments originate from old clothing recycling bins, with some items being sourced from garbage [10][25]. - Old clothing recycling companies report high demand from live-stream sellers, with some companies selling dozens of tons of recycled clothing daily [12][15]. Group 3: Sales Tactics - Live-stream sellers use deceptive marketing language, such as "slightly dirty" or "slightly flawed," to avoid disclosing the second-hand nature of the items [5][23]. - Sellers often emphasize the aesthetic appeal of the items through lighting and presentation, making it difficult for consumers to discern the actual condition of the clothing [21][27]. Group 4: Market Dynamics - The market for second-hand clothing is thriving, with significant sales volumes reported by various live-streaming platforms, some generating substantial daily revenues [17][44]. - The practice of refurbishing second-hand clothing and selling it as new is common, with sellers often using new tags to mislead consumers [27][40].