Core Viewpoint - The "Mars 1 Degree of Electricity" challenge by Aux is not just a marketing stunt but a strategic move to upgrade the brand and showcase its energy-saving technology, which may be undervalued in the market [1][2]. Group 1: Event and Technology - The challenge successfully demonstrated Aux's energy-saving technology by illuminating 10,306 LED lights using just 1 degree of electricity, transforming abstract energy savings into a visual spectacle [1]. - Aux's "smart energy-saving technology" is supported by precise temperature control algorithms and dynamic power adjustment systems, allowing the air conditioning units to optimize their operation based on environmental changes [4]. Group 2: Market Impact and User Value - The energy-saving technology can potentially save each household over 100 kWh annually, making the benefits tangible and relatable for consumers, thus enhancing the emotional connection between the brand and users [5]. - The challenge aligns with the global "dual carbon" consensus, addressing market demands for high cost-performance and low energy consumption products, particularly in emerging markets [6]. Group 3: Financial Performance and Growth - Aux's overseas sales revenue reached 10.41 billion yuan in 2023 and is projected to grow to 14.68 billion yuan in 2024, with significant year-on-year increases of 24.2% and 41.0% respectively [9]. - The company's overseas revenue surpassed domestic sales for the first time in the first half of 2025, reaching 10.84 billion yuan, reflecting a 27.9% year-on-year growth [9]. Group 4: Strategic Evolution - Aux has evolved from an industry follower to a global player, leveraging strategic insights to address core industry challenges and adapting to market changes over three decades [12]. - The dual business model of ODM and OBM has been crucial for Aux's global success, with ODM contributing 81.3% of foreign sales revenue in 2024 [13]. Group 5: Social Responsibility and Market Perception - Aux's commitment to social responsibility is evident through its donation of 30 million HKD for disaster relief, reinforcing its brand value beyond mere commercial success [16]. - Market analysts, such as Huatai Securities, have given Aux a "buy" rating with a target price of 17.67 HKD, indicating potential for valuation growth based on its technological and strategic strengths [16].
1度电点亮万盏灯，奥克斯电气（2580.HK）吉尼斯挑战背后的价值密码