锐财经｜推动平台经济健康发展

Core Viewpoint - The release of the "Internet Platform Pricing Behavior Rules" marks a significant step towards institutionalizing and refining price governance in China's platform economy, aiming to protect the rights of consumers and operators while promoting a healthy market environment [3]. Group 1: Regulatory Framework - The "Behavior Rules" aim to establish a regular pricing supervision mechanism for internet platforms, standardizing pricing behaviors to protect the legitimate rights and interests of consumers and operators [1]. - The rules were developed after public consultation from August 23 to September 22, with modifications made to enhance transparency and collaboration among stakeholders [2]. Group 2: Key Provisions - The rules specify that platform operators must respect the pricing autonomy of platform operators, prohibiting unreasonable restrictions on pricing behaviors [4]. - The rules require clear pricing practices, including the disclosure of dynamic pricing and promotional rules, to ensure transparency in pricing [4]. - The rules prohibit unfair pricing practices such as predatory pricing, price discrimination, and price collusion, aiming to maintain a fair competitive order [4]. Group 3: Consumer Protection - The rules mandate that operators provide clear options for automatic payments and subscriptions, ensuring consumers are adequately informed and can easily cancel such services [5]. - The rules address issues like "big data price discrimination" by requiring the disclosure of algorithm rules and prohibiting unjustified price variations for the same transaction [5]. Group 4: Implementation and Compliance - The "Behavior Rules" will take effect on April 10 of the following year, with platforms required to conduct self-assessments against the regulatory requirements before implementation [6]. - Platform operators are urged to refine their internal compliance systems in line with the new rules, particularly regarding consumer rights and pricing autonomy [7]. Group 5: Collaborative Governance - Effective implementation of the rules requires collaboration among government, platforms, industries, and society, with a focus on enhancing operational policies and internal compliance [8]. - Industry associations are encouraged to play a role in establishing standards and facilitating self-regulation within the sector [8].