Core Viewpoint - The stock of Mixue Group (02097) has increased by over 5%, currently trading at 415 HKD with a transaction volume of 81.46 million HKD, following the opening of its Hollywood store in Los Angeles [1] Group 1: Company Expansion - Mixue Ice Cream has officially opened its store in Hollywood, Los Angeles, located opposite the "Chinese Theatre" on the Walk of Fame, attracting local consumers with affordable products like ice cream priced at $1.19 [1] - The company's overseas expansion has now reached 13 countries [1] Group 2: Strategic Focus - Haitong International's recent report indicates that Mixue plans to continuously build and strengthen its competitive edge based on a "supply chain + brand IP + store operations" model, aiming for a "trinity of total cost leadership" [1] - Domestically, the company will continue to enter untapped markets while seizing opportunities in lower-tier markets, leveraging its strong supply chain and store management capabilities for deeper penetration [1] - In the overseas market, Mixue aims for steady progress in Southeast Asia while optimizing its business capabilities, with plans to gradually expand into new markets in Central Asia and the Americas [1]
港股异动 | 蜜雪集团(02097)涨超5% 美国首店正式开业 机构指成本优势铸就核心竞争力