多元化、沉浸式体验添彩“跨年经济” “新意+巧思”让消费活力持续迸发

Group 1 - The consumption market is experiencing a surge as the New Year approaches, with many restaurants in Shanghai seeing high demand for "New Year’s Eve dinners" [1][3] - A restaurant in Shanghai reported that reservations for New Year’s Eve dinners are nearly full, indicating a significant increase in customers seeking festive dining experiences [3][4] - Young consumers are particularly drawn to the emotional resonance and ambiance of dining experiences, favoring restaurants with unique decor and scenic locations, such as riverside views [4] Group 2 - In Nanjing, various commercial districts are promoting "immersive experiences" through themed activities to enhance cultural and tourism integration, boosting consumer engagement [7][10] - The historical cultural district in Nanjing is preparing for the New Year by creating new scenes and performances, attracting an average of 50,000 to 60,000 visitors daily, which is a 10% increase compared to usual [8] - Major commercial complexes in Nanjing are implementing extended operating hours and hosting over 60 themed events on New Year’s Eve to stimulate year-end consumer spending [10] Group 3 - The cultural and creative product market in Beijing is witnessing a surge in new offerings, particularly those featuring zodiac themes and local cultural elements, which are popular among consumers [10][12] - The most popular items in Beijing's cultural product market are refrigerator magnets related to the Temple of Heaven, accounting for 80% of total sales [12][14] - Products associated with Beijing's cultural landmarks and traditional themes are particularly favored, indicating a strong consumer interest in local heritage [14][17]