“冰雪+科考”“极寒躺冰” 特色玩法“上新”助力“冷”资源“热力全开”

Core Viewpoint - The winter tourism market in China is thriving, with various regions enhancing their offerings to attract visitors through unique ice and snow activities [1]. Group 1: Xinjiang Region - Xinjiang is hosting a variety of special ice and snow activities, including traditional competitions like the "Diao Yang" event, which draws thousands of visitors [3]. - In the Tianshan Mountain area of Urumqi, locals are engaging in horseback riding on snow-covered grasslands, creating a stunning visual experience [4]. - The Sayram Lake scenic area features a newly built 800 square meter ice waterfall, enhancing the viewing experience for tourists [7]. - The scenic area also connects over 90 kilometers of ice and snow experience points along the lake, offering diverse cultural and recreational activities [9]. Group 2: Inner Mongolia - Inner Mongolia is introducing new ice and snow experiences, such as "Ice Pot Stew" and "Extreme Cold Lying on Ice," to attract tourists [12]. - The "Ice Pot Stew" project features a 40-meter diameter ice pot where participants can test their driving skills in a safe environment [13]. - The "Lying on Ice" experience allows visitors to float on a unique non-freezing river in extreme cold conditions, surrounded by stunning natural scenery [16]. - During the ice and snow tourism season, Inner Mongolia plans to launch 143 unique activities and 48 cultural tourism integration events, along with issuing consumer vouchers [19]. Group 3: Sichuan Region - The Haizhuogou Glacier Forest Park in Sichuan is experiencing a surge in visitors, with new offerings like "Ice and Snow + Hot Springs" and "Ice and Snow + Scientific Research" [19]. - The park features hot springs with temperatures reaching 92 degrees Celsius, providing a unique winter experience for tourists [20]. - A new highway connecting Chengdu to Haizhuogou will reduce travel time to approximately three hours, boosting winter tourism in the area [22]. Group 4: Yunnan Region - Yunnan's Shangri-La is leveraging its ice and snow resources to attract tourists, especially after the completion of the Lijiang to Diqing high-speed railway [24]. - The region offers well-equipped ski resorts and family-friendly snow play areas, enhancing the winter tourism experience [27]. - In addition to snow activities, local attractions include scenic routes for viewing sunrise over mountains and opportunities to engage in traditional handicrafts [30].