第三届全球会展大会（Meet Global MICE Congress）在莫斯科成功举办 2025年参会人数同比增长一倍

Core Insights - The successful hosting of the international conference highlights Moscow's significant position as a global hub for business tourism and the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry [1][3] - The conference attracted over 2,500 participants from 37 countries, doubling the attendance compared to the previous edition, showcasing the growing international influence and appeal of the forum [3][6] - The event featured diverse activities focusing on the development of MICE destinations, evaluation of business activities, trends in experiential economy, and the future application of neurotechnology in the industry [1][10] Participation and Representation - The conference saw active participation from the Chinese market, with 41 representatives from the MICE tourism sector attending, reflecting the importance of international professional exchange platforms for Chinese enterprises [1][3] - High-level attendees included approximately 70% executives and decision-makers, facilitating direct cooperation intentions and partnerships during the event [3][11] - Notable international figures from various countries, including China, India, and Qatar, were present, indicating the forum's broad international influence [5][11] Business Networking and Discussions - Over 8,000 business negotiations took place during the event, focusing on establishing new partnerships and expanding client resources [6][11] - The conference included 15 business thematic meetings covering key topics such as meetings and exhibitions, destination and industry associations, global trends, and technological innovations [8][10] - Discussions centered on personalized services, gamified experiences, and the impact of artificial intelligence and neurotechnology on the MICE industry [10][11] Exhibition and Promotion - The exhibition area featured over 130 participating organizations from BRICS and "Global South" countries, highlighting the potential for emerging market development [11][13] - Special thematic booths showcased local brands and city-specific projects, drawing significant attention from attendees [11][13] - The event aimed to enhance Moscow's image as an attractive destination for international tourism and business, with a focus on promoting the city's tourism resources [13]