加多宝集团东莞创始基地恢复运营

Core Viewpoint - The return of the JDB Group's Dongguan Chang'an base signifies a strong comeback for the brand, which previously achieved annual sales exceeding 10 billion yuan, as it prepares for the upcoming Spring Festival sales season [1][3][6] Group 1: Company Operations - JDB Group has resumed operations at its founding base in Dongguan, with efficient logistics and production lines, indicating a robust operational recovery [1][3] - The company is implementing digital upgrades to enhance production capacity and optimize the supply chain, reinforcing its supply assurance system to meet rising market demand [3][5] Group 2: Market Position and Brand Strength - As a pioneer in the herbal tea category, JDB has transformed the beverage landscape in China and established itself as a national brand capable of competing with international giants [3][5] - The brand's slogan, "Drink JDB to prevent heat," has become deeply ingrained in consumer consciousness, reflecting its status as a trusted choice for health-conscious consumers [3][5] Group 3: Social Responsibility and Cultural Impact - JDB has demonstrated a strong sense of social responsibility, contributing over 300 million yuan to disaster relief efforts and donating significant resources during the pandemic [5] - The brand has also played a role in promoting traditional Chinese health culture globally, exporting to over 80 countries and regions [5] Group 4: Future Outlook - With the Dongguan base back in operation, JDB is poised to make a significant impact in the 2026 Spring Festival marketing season, showcasing the vitality and responsibility of a modern national brand [6]