黄金价格乱了！12月21日，国内金价最新动态，金店差价暗藏玄机

Core Viewpoint - The article discusses the significant price discrepancies in gold jewelry and bars across different retailers, highlighting the complexities of gold pricing and the factors that contribute to these variations. Group 1: Price Discrepancies - Gold prices vary widely among retailers, even for the same quality of gold, such as "足金999" [2] - For example, the price of gold earrings can differ by just 1 yuan per gram between stores, while some brands can be nearly 40 yuan cheaper per gram than others [2] - The price of solid gold bars can also show significant differences, with a gap of 123 yuan per gram between different brands [2] Group 2: Understanding Costs - The price of gold jewelry includes not only the base gold price but also brand premiums, craftsmanship fees, and store operating costs [5] - Craftsmanship fees can account for up to 20% of the total price, but when reselling, only the weight of the gold is considered, not the craftsmanship [4] - Consumers should be aware that the retail price often exceeds the actual market price of gold, which is publicly available [5] Group 3: Buying Considerations - Buyers should clarify their purpose for purchasing gold, whether for investment or personal use, and choose retailers accordingly [7] - It is crucial to distinguish between "gold price" and "retail price," as the latter often includes significant markups [7] - Buyers should ensure that they receive proper certification and understand the resale options before making a purchase [7][8]