泡泡玛特涨超4%,股价重回200港元,Crybaby特展延长IP生命周期
Ge Long Hui·2025-12-22 04:09

Group 1 - The core point of the news is that Pop Mart (9992.HK) has seen a significant stock price increase, surpassing 4% to reach 200 HKD, with a total market capitalization of 269.66 billion HKD [1] - The Crybaby exhibition in Shanghai is scheduled from December 20, 2025, to January 25, 2026, at the West Bund Dream Center, which is expected to attract a diverse audience and enhance brand visibility [1] - The exhibition will feature large-scale art installations and limited edition products that require online purchase for in-store pickup, providing new revenue streams beyond product sales [1] Group 2 - Guotai Junan Securities noted that the exhibition could lead to increased social media engagement, enhancing brand presence and extending the IP lifecycle through diverse operational strategies [1] - Morgan Stanley's recent report indicates that the appointment of Wu Yue to Pop Mart's board reflects the company's successful resource acquisition for new business development and recognition of its IP in fashion and entertainment [1] - This recognition boosts confidence in Pop Mart's ability to deploy impactful marketing and product resources [1]