YILI(SH:600887) Zheng Quan Shi Bao Wang·2025-12-22 06:17Core Insights - The conference held by Yili Group's Adult Nutrition Division focused on summarizing the business performance of 2025 and planning for 2026, highlighting the launch of the industry's first full-chain 28-day "Fresh Delivery" service system, marking a new era of quality in the adult milk powder sector [1][2] Group 1: Business Development - Yili Group reviewed the evolution of quality in the Chinese adult milk powder industry, transitioning from basic needs to a focus on fresh and nutritious experiences, with the introduction of the "Fresh" brand leading the industry upgrade [2] - The "28-day 'Fresh' Delivery" service system integrates the entire supply chain, enhancing the core competitiveness of freshness beyond just product attributes [2] Group 2: Quality Assurance - The "28-day" commitment is supported by four key assurance systems: fresh milk sources from top 1% exclusive farms, rapid processing within two hours at 4°C, stringent quality control with 112 processes and 453 checkpoints, and a 95% delivery rate within three days [3] - The service was initially launched on the JD platform, with plans to expand this commitment across the entire product range, reinforcing the company's dedication to quality and consumer-centric values [3]