YILI(SH:600887) Jin Rong Jie Zi Xun·2025-12-22 06:16Core Insights - The core focus of the news is the successful 2026 customer conference held by Yili's liquid milk division, highlighting achievements in 2025 and unveiling new products and rebate policies for 2026 [1][4]. Group 1: Achievements and Financial Performance - In 2025, Yili's liquid milk division achieved a revenue of 54.939 billion yuan, maintaining its position as the industry leader [4]. - The division awarded over 64 million yuan in bonuses to 305 outstanding distributors during the conference [1]. Group 2: Product Innovation - Yili launched over ten new products, including upgraded versions of its classic milk and innovative yogurt products, to meet evolving consumer demands [1][4]. - The new products focus on health benefits and taste, such as the Anmuxi probiotic yogurt and the upgraded JinDian fresh milk, which utilizes advanced sterilization technology [4][26]. Group 3: Quality Standards - Yili's liquid milk products exceed EU standards in key quality indicators such as protein and fat content, showcasing the high quality of Chinese dairy products [10]. - The JinHao factory received a five-star rating for lean management, marking it as the first in the Chinese dairy industry to achieve this recognition [10]. Group 4: Marketing Strategies - Yili is enhancing its marketing strategies by focusing on consumer-centric content and leveraging online and offline channels to boost brand recognition and sales [13][14]. - The company plans to implement a comprehensive marketing strategy for 2026, including promotional activities and digital tools to support distributors [47][51]. Group 5: Future Plans - For 2026, Yili aims to further innovate its product offerings to cater to diverse consumer needs, including nutritional enhancements and flavor variety [26][28]. - The company is committed to strengthening partnerships with distributors through supportive policies and a robust product matrix to drive mutual growth [53].