Core Viewpoint - The Chinese automotive industry is transitioning from a "manufacturing power" to a "manufacturing stronghold," with competition expanding beyond sales to include technology validation, cultural shaping, and brand value reconstruction [1] Group 1: Achievements in Motorsports - The 2025 China Off-Road Rally Championship results revealed that Great Wall Motors' Haval team and Tank Hi4 team won the T2.1 manufacturer cup and T2.E club cup respectively, showcasing the dual achievements in both fuel and new energy tracks [1] - Great Wall Motors has integrated extreme motorsport events into its R&D process, creating a complete feedback loop of "event refinement—technology optimization—mass production" [1] Group 2: Industry Standards and Responsibility - Great Wall Motors has established China's first off-road scene grading standards, transforming complex terrains into scientific and standardized criteria, reflecting the brand's responsibility and capability in ecological co-construction [2] - The chairman of Great Wall Motors, Wei Jianjun, views participation in extreme endurance races as deep market research and extreme vehicle testing, with "finishing the race" being a core objective [2] Group 3: Globalization and Cultural Narrative - The path for Chinese automotive companies to go global has evolved from cultural narratives to breakthroughs in technology and confidence [3] - Great Wall Motors has a history of participation in international off-road events, marking significant achievements that illustrate the brand's transformation from a newcomer to a challenger in the global arena [3] - The industry's new trend emphasizes a global path based on hard technology and industrial responsibility, aiming for higher brand elevation and cultural self-confidence [3] Group 4: Future Directions - Great Wall Motors plans to deepen the integration of off-road events with global strategies, showcasing China's technical strength through a dual drive of technological confidence and cultural narrative [4] - The involvement of more Chinese brands in this process is expected to accelerate the emergence of "Chinese automobiles" as a symbol of innovation and industrial confidence [4]
2025年度中国汽车越野拉力锦标赛排名揭晓 “赛场淬炼”折射中国汽车品牌技术底蕴