海信携2026世界杯定制产品亮相青岛

Core Viewpoint - Hisense, as the global official sponsor of the 2026 World Cup, showcased a range of customized technology products at the "Hercules Cup Comes to China" event, highlighting the integration of sports IP and technology products, while also setting a Guinness World Record for the largest human Hercules Cup formation [1][2][3] Group 1: Event Highlights - The event took place at the Qingdao Olympic Sailing Center and attracted significant attention, with pre-registration numbers exceeding expectations, prompting Hisense to increase visitor capacity [1] - Attendees included fans and technology enthusiasts eager to experience the Hercules Cup and the innovative World Cup customized products [1] Group 2: Product Innovations - Hisense introduced the world's first RGB-Mini LED TV, which accurately replicates the passionate atmosphere of the World Cup [2] - The Hercules air conditioner features a starry human-sensing smart wind technology with an industry-leading fresh air volume of 270m³/h, ensuring a comfortable viewing environment [2] - The refrigerator utilizes pioneering vacuum magnetic field preservation technology to keep fruits and beverages fresh, catering to various viewing scenarios [2] - The large mint washing machine offers a segmented washing function, enhancing the consumer experience during the events [2] Group 3: Brand and Market Strategy - Hisense's collaboration with FIFA is seen as a way to merge sports spirit with technological innovation, enhancing the brand's global presence [3] - The company aims to deepen its sports IP layout and strengthen its global technology brand image through product innovation and brand activities [3] - With the approach of the 2026 World Cup, Hisense is positioned to expand its global market presence, showcasing the international influence of Chinese technology companies [3]