2 1 Shi Ji Jing Ji Bao Dao·2025-12-22 06:52Core Insights - The travel industry is experiencing a surge in demand for New Year's Eve activities, with significant increases in searches for various events and experiences related to "chasing the light" for the New Year [1][4][6] Group 1: Popular Activities and Trends - Searches for "New Year's fireworks shows," "New Year's concerts," and "New Year's camping" have increased by over 500% since mid-December [1] - The "Chongqing Changshou Lake New Year's fireworks show" saw a search volume increase of over 600% [6] - The "Guangzhou Pearl River night cruise" ticket searches rose by 169% [10] Group 2: Hotel and Accommodation Trends - The search volume for "New Year's hotels" increased by 189% since mid-December [9] - Popular hotel options include mountain-top hotels, with "Huangshan mountain-top accommodation" searches up by 397% [9] - The "W Hotel in Chengdu" saw a 60% increase in advance bookings for New Year's [9] Group 3: Regional Highlights - Top cities for New Year's celebrations include Guangzhou, Chengdu, Harbin, and Beijing, among others [4] - The search volume for accommodations in ancient towns and snow-covered areas in Sichuan has also surged, with "Xiling Snow Mountain hot spring hotel" searches up by 107% [12] Group 4: Promotional Activities - Meituan Travel launched a promotional campaign offering discounts of up to 50% on various travel services, covering over 200 cities [4][15] - The campaign includes special offers for hotels, scenic spots, and travel packages to enhance consumer travel experiences [15]