民族品牌拿下近七成份额，中国越野车锚定电动智能新赛道

Group 1 - The third Off-Road Ecological Development Conference and the annual meeting of the Off-Road Vehicle Branch of the China Automobile Industry Association will be held in Xiangyang, Hubei, from December 18 to 21, 2025, focusing on the technological paths, market trends, and integration practices of the off-road vehicle industry amid the waves of electrification and intelligence [1] - The off-road vehicle market in China is experiencing strong growth, with sales rapidly increasing since 2020 and expected to surpass one million units, with domestic brands accounting for nearly 70% of the market share [3] - The conference emphasizes the importance of innovation and win-win ecological co-construction rather than zero-sum competition, featuring a comprehensive platform for policy interpretation, technical discussions, ecological cooperation, and experiential scenarios [5] Group 2 - The off-road vehicle industry has a dual mission to serve both national defense needs and enhance the quality of civilian vehicles, with increasing demands for battery safety, reliability in extreme environments, and intelligent chassis control [7] - Domestic brands are expected to capture nearly 90% of the off-road market under 300,000 yuan and have made breakthroughs in the luxury market above 500,000 yuan, while challenges remain in drive technology and core component autonomy [9] - The penetration rate of electric vehicles in the off-road segment has surpassed 40%, with significant growth expected in the market, particularly among younger consumers and women, as the competitive landscape shifts towards domestic brands [11][13] Group 3 - The conference showcased various companies sharing their experiences in brand heritage, technology platforms, and military-civilian integration, highlighting the diverse cultural development and community ecology of off-road vehicles [15] - The event signifies a transition from a traditional "manufacturing-sales" model to a new model of "people, vehicles, wilderness, and ecological co-construction," indicating a consensus within the industry [18]