中国中小企业协会联合芝麻企业信用推出“市场地位认证服务”，让企业隐形实力成为可视数字资产

Core Insights - A new "Market Position Certification Service" has been launched to address the challenges faced by small and medium-sized enterprises (SMEs) in proving their market strength, developed by the China Association of Small and Medium Enterprises and Ant Group's Sesame Credit [1][3] Group 1: Service Overview - The service aims to convert a company's market performance into a widely recognized "strength ID," providing a third-party evaluation system that is objective and fair [1][3] - It includes two main modules: 1. Market Share Evaluation Service, which calculates the sales volume of a product in its market segment and provides a "Market Share Analysis Report" and a "Leading Market Share Certificate" [3] 2. Market Position Evaluation Service, which assesses a company's market position through various dimensions and issues a "Market Position Analysis Report" and a "Market Position Confirmation Letter" [3][4] Group 2: Industry Impact - The service is designed to help SMEs overcome the pain point of lacking authoritative proof of their market strength, which can hinder their ability to apply for projects and promote their brands [3][4] - The initiative aligns with national policies aimed at promoting high-quality development of SMEs, providing a mechanism to enhance transparency and trust in the business environment [5]