市场监管总局征求意见 规范汽车企业促销与定价行为

Core Viewpoint - The State Administration for Market Regulation has released a draft guideline for compliance with pricing behavior in the automotive industry, aiming to unify regulatory rules and clarify legal boundaries for automotive production and sales enterprises [1][2] Group 1: Pricing Behavior of Automotive Manufacturers - The guideline specifies compliance requirements for pricing behavior from vehicle production to parts manufacturing, including pricing strategies and sales practices [1] - It mandates a comprehensive pricing management system covering the entire sales chain, including vehicle sales and financial services [1] - The guideline emphasizes the need for clear and contractual rebate policies, respecting the pricing autonomy of dealers [1] - It outlines various forms of unfair pricing behavior to be legally addressed [1] - The guideline prohibits price discrimination among operators under the same trading conditions and collusion between producers and parts manufacturers [1] - It requires transparency in "pay-to-unlock" features, ensuring consumers are informed about free periods and charging standards [1] Group 2: Pricing Behavior of Automotive Sales Enterprises - The guideline details requirements for pricing behavior of automotive sales enterprises, including clear pricing rules that accurately represent product and service information [2] - It mandates the clear distinction between vehicle product prices and service prices, prohibiting additional charges outside of the stated prices [2] - The guideline regulates promotional activities, requiring clear public disclosure of promotional rules, durations, and conditions, as well as accurate information on gifts [2] - It defines forms of price fraud, prohibiting misleading pricing, false price comparisons, and failure to honor price commitments [2] - A risk warning mechanism is encouraged for platforms to alert consumers about significant low-price behaviors [2] - The guideline prohibits practices such as charging without providing services, duplicate charges, and transferring charges to consumers [2]