“新消费试验场”蕴藏“供需密码” 以“新”取胜撬动经济新增长点

Core Insights - The article highlights the transformation of dining experiences in the hot pot industry, particularly focusing on a small hot pot restaurant in Changsha's Wuyi commercial district, which has adapted to changing consumer preferences for individual dining experiences [1][4][6]. Group 1: Consumer Trends - The Wuyi commercial district is referred to as a "new consumption test field," with over 20,000 commercial outlets, showcasing the latest trends in consumer behavior [1]. - The small hot pot restaurant has shifted from traditional large tables to individual seating arrangements, reflecting a change in dining preferences [4][6]. - The restaurant's revenue increased significantly after the transition, with weekday earnings rising from 2,000-3,000 yuan to 7,000-10,000 yuan [6]. Group 2: Product Development - The restaurant has engaged its customer base by allowing them to vote on new menu items, accumulating over 2 million consumer data points [8][10]. - New product testing involves customer tasting sessions, ensuring that the menu aligns with consumer preferences [10]. - The introduction of a dual-flavor pot caters to diverse taste preferences, demonstrating a focus on customization [12]. Group 3: Supply Chain and Production - The hot pot base factory has developed over 20 new flavors, including innovative options like "passion fruit sour soup base," indicating a trend towards unique and seasonal offerings [20][21]. - The factory has implemented a flexible production system to accommodate varying recipes and temperature requirements, enhancing operational efficiency [23]. - The demand for hot pot base products has surged, with annual sales growth of nearly 30%, serving around 200 restaurants [23].