3 6 Ke·2025-12-22 09:09Group 1 - The core point of the article highlights the frequent CEO changes at Weipai, with the latest CEO, Feng Fuzhi, serving only six months before being replaced by Zhao Yongpo, marking the eighth CEO change in nine years [1][3][14] - Weipai's sales have shown significant improvement, with a cumulative sales of 89,100 units from January to November this year, representing a year-on-year increase of 93.94%, and November alone saw sales of 12,800 units, up 81.14% year-on-year [14][31] - The transition to a direct sales model has been emphasized as a key strategy, with the goal of expanding the number of direct stores to 600 by the end of the year, although the previous target of 1,000 stores set by the former CEO was not met [10][18][33] Group 2 - Zhao Yongpo, the new CEO, has a strong technical background, having worked at Great Wall Motors for over 25 years, and is expected to leverage his experience to stabilize and grow Weipai [19][21][29] - The article discusses the challenges Weipai faces, including competition from other new energy vehicle brands and the need to improve its cost-effectiveness in the direct sales model [31][33][35] - The previous CEO's departure is speculated to be linked to unmet sales targets and high expectations set by the company's founder, Wei Jianjun, indicating a potential misalignment in strategic goals [16][33]