YILI(SH:600887) Zheng Quan Shi Bao Wang·2025-12-22 09:29Core Insights - Yili's liquid milk division held its 2026 customer conference in Zhuhai, celebrating the achievements of 2025 and discussing future opportunities in the industry and channels [1] - The division awarded 305 outstanding distributors with a total bonus exceeding 64 million yuan and announced a rebate policy for 2026 with planned investments reaching several hundred million yuan [1] - Yili's liquid milk revenue for the first three quarters of 2025 reached 54.939 billion yuan, maintaining its leading position in the industry [1] Product Expansion and Innovation - Yili's liquid milk division is focusing on innovation to enhance product strength amid increasing market competition and consumer demand segmentation [2] - In 2025, new products such as probiotic yogurt with popping pearls and premium fresh milk were launched, gaining market attention and driving steady sales growth [2] - The conference introduced over ten new products, including upgraded versions of pure milk and various functional products targeting children and health-conscious consumers [2] Quality Management and Channel Optimization - Yili continues to strengthen its quality advantages, with raw milk exceeding EU standards in protein, fat, and microbial indicators [3] - Lean management practices are being implemented, with the Jin Hao factory receiving a five-star rating from the China Quality Association for its management capabilities [3] - The company is optimizing its marketing and policy systems to enhance channel value, utilizing both online and offline strategies to drive sales and improve distributor retention [3] - For 2026, Yili plans to strategically position itself around key consumption periods, enhancing rebate policies and marketing resources to convert brand awareness into sales effectively [3]